Most business owners have said yes to a visibility opportunity that felt like a big deal at the time. A podcast interview, a feature, a summit, a magazine mention. It goes live, a few people say congratulations, and then nothing much happens. The conclusion a lot of people reach is that podcasts, or visibility in general, simply do not work for them. More often the opportunity was fine. What was missing was the structure that lets visibility flow into actual conversations and actual sales.

Kimberly Spencer is a Subconscious Success and Visibility Strategist, an international TEDx speaker, the founder of Crown Yourself, the CEO of Communication Queens, and the #1 bestselling author of Make Every Podcast Want You, which won the BIBA Literary Award for Best "How-To" Book of 2025. She was awarded Best Business Mindset Coach of 2026, her work has been featured on 300+ podcasts and in Forbes, Entrepreneur, CNBC, and Netflix, and she is also one of Amanda Kaufman's best friends. Amanda calls her book a masterclass in marketing that will save readers $100,000 in marketing courses. On this episode of The Amanda Kaufman Show, Kimberly explains how she has generated over a quarter of a million dollars in new business from guest podcasting alone, what a respectful podcast guest does differently, and the reason so many business owners end up with a puddle of visibility and nowhere for it to flow.

Visibility Only Pays When It Ties Back to Cash Flow

Visibility is the upstream, and revenue, cash flow, and profit are the downstream. Kimberly's first question about any visibility effort is simple: how is this tying into cash flow?

How It Matters: Kimberly has been a guest on more than 300 podcasts, and she has also tracked over a quarter of a million dollars in new business from guest podcasting alone, a number she has not recalculated since 2024. She can trace every podcast that generated high-ticket sales for her company. Being invited on shows is great. The invitations only become a business asset when they connect to revenue.

How to Do It: Get back to the basics. When Kimberly felt pulled in too many directions, her husband reminded her of her own core: speak, write, coach. She treats each podcast as a reciprocal relationship where she gets to go on and serve, and each visibility exposure as testimony for what is possible for someone else.

Common Mistake: Making the visibility about yourself. Kimberly points out that Netflix, Entrepreneur, and Forbes features mean nothing on their own. Most people stop at the "me win." When the audience gets to see themselves in the story, it becomes a "we win," and that gives people permission to shine as well.

Guest Podcasting Works When It Serves the Host's Audience First

The best podcast guests show up to add value to someone else's audience. Kimberly describes guesting as a chance to draft, a racing term, on the success and the audience a host has already built.

How It Matters: A podcast host has spent months, if not years, cultivating a deep relationship with their audience. Every top podcaster Kimberly has spoken to, herself included, values that relationship more than the relationship with any guest. Guesting is also efficient, since the production cost typically sits with the host. Kimberly does not recommend pay-to-play shows.

How to Do It: Walk in with a service-based mindset and ask how to add value to that audience. Consider the medium, too. A person reading a Substack article is a different consumer than a person scrolling Facebook, watching TikTok, or listening to a podcast. Kimberly, who was born and raised in Hollywood, has a deep reverence for storytelling, and she reminds experts that people tune in for entertainment and escape as much as education.

Common Mistake: Treating the episode as a chance to promo yourself all over the interwebs. Kimberly calls that a visibility one-night stand. The host may still produce the episode, but it leaves them feeling ick, and they are probably not going to call after. It does not lead to referrals.

Every Visibility Opportunity Should Be Stretched Farther

A feature, an interview, or a book only goes as far as its owner stretches it. Kimberly sees this as part of the guest's responsibility: share it, recycle it, repurpose it, and let it go farther than the original moment.

How It Matters: The biggest complaint Kimberly hears from prospective clients at Communication Queens is some version of "I did the book, I hired the team, and I thought this would go farther." The opportunity happened, and nobody knew what came next.

How to Do It: Drop more breadcrumbs and build a story around the moment. Kimberly ran her own experiment with a passion project, a little fart book her kids consulted on, to see how far it could go. It made it onto a billboard in New York, she took pictures in front of it with her son, and the conversation built around that moment is what drove sales. She also teaches her clients a one to three ratio: how is one thing you are doing contributing in three different ways, across marketing, sales, advertising, or team training?

Common Mistake: Assuming the opportunity will do the stretching on its own. It is a little like slime, as Kimberly put it after a trip to the slime museum in Houston. It only goes farther when someone pulls it.

Podcast Guesting Converts When There Is a Call to Action and a Measure

Visibility needs a specific call to action and a way to measure it. Without those, even an impressive volume of interviews can produce nothing anyone can point to.

How It Matters: Kimberly wrote in her book about a potential client who went on fifty podcasts in a single month. When Kimberly asked how much she made from it, the question landed like a foreign language. A podcast should be converting, whether that shows up as email opt-ins or DMs from social.

How to Do It: Decide the call to action before the interview, then track it. Kimberly frames this as the masculine side of the business: the structure, the systems, the funnel that lets money flow. Think of a river. The narrower the channel, the more flow can actually happen.

Common Mistake: Investing in the brand side and skipping the structure. Branding feels good, because it feels like being seen. Brand without business structure, in Kimberly's words, leaves you sitting in a puddle of visibility that has no direction to flow. Amanda's translation for anyone who does not connect with the masculine and feminine language: the real mistake is over-investing in one side and ignoring the other. Structure and flow have to work together.

Most Business Owners Cannot Buy Their Way to Success

Programs, coaches, and courses can support growth, and none of them can take full ownership of it. Amanda has personally invested over $300,000 in training, courses, certifications, masterminds, and networking communities, and in recent years she has dialed a lot of that back to make sure she is connecting each investment to real action.

How It Matters: Kimberly describes the business as the king and the brand as the queen. The queen is magnetic and attracts people with her voice. The king builds the structure and the systems. Both are needed for money to flow, which is the reason it is called currency. When the king never steps up, the queen grabs the tool belt, builds the stage herself, and burns out.

How to Do It: Set an intention for what you specifically want out of a program before you join it. Then do the work. As Kimberly puts it, the law of action has to be applied. Amanda adds that agency is at the core of all of this: either earn a strength, hire it, or build it somehow.

Common Mistake: Looking for a coach to be the rescuer. Kimberly's advice is direct: if you are looking to be saved by the coach, run. And that goes for coaches too. Someone who arrives on their last dime needs the structure of a steady paycheck first.

Success Leaves Clues About the Strategy That Fits

The right visibility strategy is usually hiding in what has already worked. Kimberly is clear that she is not saying work harder. She is saying work smarter, with more direction and systems, and delegate so the owner is not doing every step.

How It Matters: One of Kimberly's clients came to her doing summit after summit. When Kimberly asked whether she liked summits as a consumer, the answer was no. She always signed up and never attended. That dislike was likely translating into her work.

How to Do It: Look at what has worked in past businesses and ventures. For that client, it was live events and small, intimate workshops. For Kimberly, the clues are speaking, writing, coaching, and relationships, including asking for referrals and expanding her network. Leverage the gifts and skill sets already there.

Common Mistake: Holding onto old stories. Kimberly sees a lot of people with dams built up from a victim mindset, a savior complex, or a belief that something will not work for them. Business is hard, and she does not pretend otherwise. The only way to not succeed is to give up.

Conclusion

Kimberly Spencer's approach to podcast guesting comes down to a few connected moves. Treat visibility as the upstream to cash flow. Serve the host's audience first. Stretch every opportunity farther than the moment it happened. Give it a call to action and a way to measure it, and build the structure that lets the brand's magnetism flow into revenue. Then look for the clues in what has already worked for you, and lean into those gifts.

The visibility you already have is worth more than it probably feels like right now. Give it somewhere to flow, and keep going.

To hear the full conversation with Kimberly Spencer, listen to Episode 375 of The Amanda Kaufman Show on YouTube, Apple Podcasts, or Spotify.

Frequently Asked Questions

Can podcast guesting actually generate revenue?

Yes, when it is tied to a clear call to action and tracked. Kimberly Spencer has generated over a quarter of a million dollars in new business from guest podcasting alone and can trace every podcast that produced high-ticket sales for her company. The difference comes from connecting each appearance to an opt-in, a DM, or another measurable next step.

How should a guest show up on someone else's podcast?

Show up to add value to the host's audience. Kimberly points out that hosts value their relationship with their audience above any guest, because that audience took months or years to build. Guests who use the episode purely for self-promotion rarely get invited back or referred.

What is the one to three ratio?

It is a system Kimberly teaches her clients: one thing you are doing should contribute in three different ways to the business. A single podcast appearance, for example, can feed marketing, sales, advertising, or team training when it is recycled and repurposed.

What should I do after a podcast episode goes live?

Stretch it farther. Kimberly says it is the guest's responsibility to share, recycle, and repurpose a visibility opportunity and build a story around it, so the audience can see themselves in it. The episode going live is the start of its usefulness.

Where can I get Kimberly Spencer's free ChatGPT prompt guide?

The Creative Empire Execution Plan, 100+ ChatGPT Prompts to Turn Your Visionary Ideas into Income, is free at https://www.crownyourself.com/prompt-creativity. Kimberly built it to take a business from idea to income with prompts that help build the structure. Her Crown Yourself podcast is at https://www.crownyourself.com/podcast, and she welcomes DMs on Instagram at @kimberly.spencer.