Coaching, Consulting, Content Strategy, Authentic Marketing

What Coaches And Consultants Must Steal From Tamany Hall’s Content Playbook

If you’re a coach or consultant still “posting and praying,” the Tamany Hall episode should be your wake-up call. This isn’t just another story; it’s a masterclass in bold Content Strategy, unapologetic Authentic Marketing, and using modern tools like AI in Business to dominate your niche instead of whispering in it.

Turn Your Ideas Into A Relentless Content Machine

Lessons from Tamany Hall for coaches and consultants ready to lead loudly

Stop Dabbling: Build A Ruthless Content Strategy

Tamany Hall doesn’t “wing it,” and neither should you. A serious coach or consultant needs a Content Strategy that behaves like a system, not a mood. That means every post, email, and story has a job: attract, nurture, convert, or retain. Anything else is noise, and noise doesn’t pay invoices.

Start by defining one dominant promise: the transformation you deliver. Then reverse-engineer it into Content Buckets that you hit consistently. For example, a business coach might use:

• Authority: frameworks, models, and bold opinions that separate you from generic advice

• Proof: case studies, screenshots, and before/after stories that make your results undeniable

• Personality: your stories, values, and hard lines in the sand that attract the right people and repel the wrong ones

That’s Content Strategy with teeth. No more “What should I post today?” Instead, you’re executing a plan that compounds reach, trust, and revenue week after week.

Authentic Marketing Isn’t Soft. It’s Strategic Ammunition.

The Tamany Hall episode smashes the myth that Authentic Marketing means oversharing or playing small. Authenticity is not therapy in public; it’s alignment in public. It’s saying, “Here’s what I believe, here’s who I serve, and here’s why I’m not for everyone”—and being completely okay with that.

Coaches and consultants who hide behind “professional” language get ignored. The ones who speak like humans, tell real stories, and take a stand cut through instantly. Authentic Marketing means your content sounds like you on your most powerful client call, not you after three rounds of corporate editing.

💡 Pro Tip: If your content could be posted by any other coach and still make sense, it’s not authentic enough. Make it unmistakably yours.

What Real Estate Social Media Can Teach Every Expert Brand

Real Estate Social Media is ruthless in one way you should absolutely copy: clarity. Great agents don’t post vague “motivational” fluff; they show listings, neighborhoods, numbers, and timelines. Their audience never wonders, “What do you actually do?”

As a coach or consultant, your feed should be just as explicit. Showcase your “before and after” client journeys the way a real estate pro showcases a staged home. Break down your process like a listing: what’s included, who it’s for, and why it’s worth the investment. If someone lands on your profile and can’t tell in 10 seconds what you sell, your Real Estate Social Media counterparts are already ahead of you.

Instagram Creativity That Actually Converts, Not Just Impresses

The Tamany Hall episode makes one thing painfully clear: aesthetics without intention is a vanity project. Instagram Creativity matters, but only when it serves the strategy. Your carousels, Reels, and stories should be designed to move people from curiosity to commitment, not just to win “Nice post!” comments.

Use creativity to simplify your ideas, not complicate them. Turn dense frameworks into bold, swipeable visuals. Turn long-winded explanations into punchy hooks and sharp captions. Treat every post like an ad for your brain: it should make someone say, “If this is the free value, what does working with them feel like?”

AI In Business: Your Silent Content Partner, Not Your Replacement

Tamany Hall doesn’t fear AI in Business; it weaponizes it. As a coach or consultant, AI should be your invisible team member, not your competitor. Use it to brainstorm Content Buckets, draft outlines, repurpose long-form episodes into bite-sized posts, and test different hooks in seconds instead of hours.

But here’s the line you must never cross: AI can assist your voice, not replace it. Let the tools help you generate options, but you inject the conviction, the lived experience, and the sharp edges. That’s what your clients are actually buying—and no model can fake that for long.

Content Buckets: The Backbone Of A Relentless Publishing Rhythm

The reason Tamany Hall’s content feels endless is simple: Content Buckets. When you define 4–6 core themes and commit to rotating through them, you never start from zero. You’re not “creating from scratch”; you’re filling containers that are already labeled and waiting.

1. Pick your buckets: authority, proof, objections, behind-the-scenes, and offers are a powerful starting set.

2. Assign each bucket to specific days or platforms so you’re never guessing what to post.

3. Use AI in Business tools to generate variations, then refine them with your own edge and stories.

This is how you become omnipresent without burning out: structure first, creativity second, excuses never.

Your Next Move: Lead Like The Loudest Voice In Your Market

The Tamany Hall episode isn’t entertainment; it’s a challenge. As a coach or consultant, you can either keep posting safe, forgettable content—or you can architect a bold Content Strategy, double down on Authentic Marketing, borrow the clarity of Real Estate Social Media, unleash real Instagram Creativity, and let AI in Business fuel a consistent stream of high-impact Content Buckets.

Your audience is already listening to someone. If it’s not you, it’s because you’re still whispering. Take the Tamany Hall lesson seriously: build the system, own the message, and show up so loudly and so consistently that your ideal clients can’t scroll past you even if they try.

Authentic Social Media Strategies That Actually Grow Your Business

Most business owners have had the moment. They sit down at the desk, open the app, and think, I have no idea what to post today. One guru says do this, another guru says do that, and none of it seems to work together. So the posting gets sporadic, the content feels forced, and the whole thing starts to feel like a chore that never pays off.

In this episode of The Amanda Kaufman Show, Amanda sits down with Tamany Hall, founder of The Simple Touches. Tamany has trained 130,000 real estate professionals to build businesses that don't live or die by the algorithm, and she teaches agents and service-based entrepreneurs how to show up with strategy, use AI to actually make more money, and get in rooms where real business happens. Together they unpack where good content really comes from, the creative touches almost nobody is using on Instagram, and the simple content mix that turns strangers into buyers.

Your Content Should Come From What You're Already Doing

Tamany's first answer to the what-do-I-post question has nothing to do with content calendars. It has everything to do with the business itself.

How It Matters: When the content well feels dry, it's usually a signal about activity, not creativity. As Tamany puts it, if you're doing the lead-generating activities you're supposed to be doing, the content is easy because you're doing something worth filming. A quiet feed often reflects a quiet pipeline, and that costs far more than a missed post.

How to Do It: Capture what's already happening. Tamany works with real estate agents, so for her audience that's door knocking, open houses, flyers, and events. For service businesses, it's client work, speaking, networking, and building. Authenticity, in her words, means showing your audience that you walk the walk and don't just talk the talk.

Common Mistake: Most people treat content as a separate job to invent from scratch at the desk. The pros document the business they're already running, which makes the content faster to produce and far more believable.

Use Instagram's Micro Touch Points to Stay Visible

Amanda asked Tamany what she'd tell an experienced entrepreneur who has been holding Instagram at arm's length. Her answer reframes the platform's complexity as its superpower.

How It Matters: Compared to a platform like YouTube, where you can post, watch, and comment, Instagram offers dozens of small ways to show up. Tamany calls these micro touch points, and each one is a chance for your audience to see your face again. The more people see your little bubble, the more they start to wonder, wait, who's that? I always see her.

How to Do It: Get creative with the features almost nobody touches. Tamany's example: the little notes that appear above the story bubbles in your DMs. Barely anyone uses them, so using them at all puts you ahead. Then she goes one step further and makes hers colored, because when someone scrolls past orange, white, white, white, white... the orange one stands out.

Common Mistake: A lot of business owners only think in terms of big content, the polished reel or the long post. The small, frequent, low-effort touches are what build familiarity, and familiarity is what makes someone feel like they already know you.

Authentic Content Beats Polished Professional Content

Amanda named something real in this conversation: for credible, established professionals, social media can feel vulnerable. Not knowing where the buttons are. Not having a guaranteed plan. Tamany's response is a genuine mindset shift.

How It Matters: When most people say professional content, they mean the industry standard of whatever everyone else in their field is posting. Pouring effort into content that looks like everyone else's is effort spent blending in. It's the authentic content that elevates everything else you publish.

How to Do It: Let people see the real thing. Tamany shared the story of a textile company whose feed was years of pretty, professional product shots. The video that finally went viral was their marketing person sitting her boss down and pitching, unpolished and on camera, why he should take her to France to create content. No fancy editing. Everyone got invested in the story. That's the energy to bring: an opinion, a personality, a human being.

Common Mistake: Waiting until the content is perfect and polished before publishing it. As Tamany says about the rise of AI-generated everything, my wrinkles, my zits... that's what's gonna make people trust me at this point. In a feed full of filtered and computer-generated content, showing up as yourself is the trust builder.

Balance the Three Content Buckets

Tamany's content strategy comes down to three buckets that work together: personal, business, and entertainment. Each one has a distinct job.

How It Matters: The entertainment content reaches the most people, and it carries the other two buckets with it. The personal content nurtures the people who found you, because that's how they connect with the human behind the business. The business and promotional content gives them somewhere to go when they're ready. Miss a bucket and the whole system stalls, because as Tamany puts it, people don't go from ha ha to buy. There has to be a middle step.

How to Do It: Post a healthy mix of all three. Share the funny and relatable stuff that travels. Share the personal moments that build connection, the way Tamany's willingness to post about losing her dad created some of the deepest bonds with her audience. And keep a steady presence of business content so no one has to guess what you actually do.

Common Mistake: Camping in one bucket. Tamany sees realtors stay stuck in promotional content because the personal feels too scary, and the result reads as spammy and billboard-like. Other business owners swing the opposite way and only post personal, so their audience never learns there's something to buy. The mix is the strategy.

Make Sure There's a Path to Buy From You

Amanda summed up the whole conversation with a line worth writing down: the best way to do social media is to use media to be social. And being social still needs to lead somewhere.

How It Matters: When people are being social, they're usually not in buying mode. The purchase decision percolates and pops up later, often triggered by something in their life you never see. That's why there has to be a visible pathway to buy from you, ready for the moment they're ready. As Amanda says, all things being equal, people buy from their friends... and if all things aren't equal, they still ask their friends for recommendations.

How to Do It: Check that your content actually connects to your offers. Tamany's free resource, The Self-Audit Map, walks through exactly this: an audit of your value ladder and whether your last six pieces of content are connecting to it or just floating on their own.

Common Mistake: Most people land at one extreme or the other. Some are all promotion, which Amanda calls pitch slapping, and nobody wants that at a networking event or in a feed. Others post plenty but never mention what they sell, so even their warmest followers have no idea how to work with them.

Conclusion

Growing a business on social media in 2026 doesn't require gimmicks or a viral moment. Do the business activities that give you something worth filming. Use the micro touch points that keep your face in front of your audience. Choose authentic over polished. Balance the personal, business, and entertainment buckets so people can laugh with you, connect with you, and buy from you. And make sure every bit of it connects to a real path toward working with you. Start with one small touch point this week. You'll be glad you did.

To hear the full conversation with Tamany Hall, listen to Episode 344 of The Amanda Kaufman Show on YouTube, Apple Podcasts, or Spotify.

Frequently Asked Questions

What should I post when I don't know what to say?

Look at your business activities first. Tamany Hall's rule is that if you're doing the things that grow your business, like events, client work, open houses, or networking, the content is easy because you're capturing something real. If there's nothing to film, that's usually a signal to add a lead-generating activity, not to brainstorm harder at the desk.

What are Instagram micro touch points?

They're the small, often-overlooked ways to show up on Instagram beyond regular posts, like stories, notes, and replies. Tamany highlights the notes feature above the story bubbles in your DMs as an example almost nobody uses, especially with colored backgrounds that stand out in a row of white. Each small touch builds familiarity with your audience.

Should my content look professional or authentic?

Authentic content is what makes professional content work. Polished posts that match your industry's standard tend to blend in, while real, unfiltered moments build the trust that gets people to engage with everything else. With AI-generated content everywhere, showing up as an actual human is a competitive advantage.

What are the three content buckets?

Tamany recommends balancing personal content, business or promotional content, and entertainment. Entertainment reaches the most new people, personal content nurtures the relationship, and business content gives people a path to buy. Posting from all three keeps your audience growing, connected, and clear on what you offer.

Where can I get Tamany's free Self-Audit Map?

You can grab The Self-Audit Map at https://stan.store/Thesimpletouches/p/the-selfaudit-map. It helps you audit your value ladder and see whether your last six pieces of content actually connect to it. To keep up with what's working in Amanda's own business, you can also subscribe to her newsletter, The Quiet Part, at https://clairvenu.com/the-quiet-part.

Transcript:

Amanda Kaufman (00:00)

Well, hey, hey, welcome back to the Amanda

Tamany at The Simple Touches (00:01)

Okay.

Amanda Kaufman (00:02)

Kaufman Show. And today I'm joined by my friend Tamany Hall. She has trained 130,000 real estate professionals to build businesses that don't live or die by the algorithm. She teaches agents and service-based entrepreneurs how to show up with strategy to use AI to actually make more money and get in rooms where real business

actually happens. Tavani, I'm so excited to have you on the show. Welcome.

Tamany at The Simple Touches (00:32)

Thank you so much. I'm so excited.

Amanda Kaufman (00:34)

I'm excited too. And you know, dear listener, if you check out Tamany's socials, you're gonna be like, my gosh, she's cute, she knows what she's doing, she she she has such a a wonderful presence online. And I have had the pleasure of getting to know you a little bit offline as we connect with other successful female entrepreneurs. And I'm just so curious, Tamany, like in 2026, what do you think is the most important thing for people to focus on when it comes to social media?

Tamany at The Simple Touches (01:02)

that's a big question. I think people get really bogged down in you have to do this, you have to do that, and they listen to this guru who's telling them to do this, and then that guru is telling them to do that, and then they just get really confused because it doesn't all work together. There's so many different ways social media can work for you. And thinking about

If you are doing the activities that you're supposed to be doing to lead generate, my niche is real estate agent. So for example, if you're door knocking, if you're hosting open houses, if you are doing flyers or events, if you're doing those activities, the content should be easy because you're doing something to film. If you're sitting in your office and being like, I don't know what to post today, it's probably because you're not doing

the things you're supposed to be doing to grow your business. So that would

probably I mean, you know, everyone says authenticity, authenticity. And and that in my mind is what that means is being authentic with, hey, this is what I'm doing for my business today, showing your audience that you walk the walk and you don't just talk the talk.

Amanda Kaufman (02:02)

my gosh, that is so good. I I have heard this term, you know, building in public as well, you know. So I I do I work I have worked with real estate folks before. I I tend to do a lot more, you know, service based businesses in general. And I'd say the same thing. I mean, if you don't feel like you have anything to talk about, it might be time to do something. And like it doesn't even have to necessarily be speaking at a big event, although you should definitely

you know, capture

that or or

Tamany at The Simple Touches (02:31)

Yeah.

Amanda Kaufman (02:33)

or being out in your car and out in the community if that's not true for you. But I agree for I agree that like if you're doing something, then you can capture it. Like you don't have to create the content totally separately. Yeah, I love that.

Tamany at The Simple Touches (02:46)

Yeah.

Amanda Kaufman (02:47)

You're you're actually about to do a at the time of this recording, the the recording will come out well after you do it, but you're about to speak to a a bunch of experienced entrepreneurs.

about using Instagram more effectively. And I was just curious if you'd be willing to tease. Just a a

Tamany at The Simple Touches (03:05)

Yeah.

Amanda Kaufman (03:05)

few things that you would tell someone who's maybe been in business for a little

Tamany at The Simple Touches (03:08)

Yeah.

Amanda Kaufman (03:09)

while and they might have been holding Instagram at arm's length.

Tamany at The Simple Touches (03:12)

Yeah. Yeah, Instagram is a beast in the sense that there's so many different things you can do inside of it. if you compare it to something like YouTube, YouTube you can post a video, watch a video, comment on a video. Like that's pretty much it. Whereas like Instagram, there's so many different buttons and things to post, and you can post a reel and you can post a story and what's the difference and I think

That's my favorite part about Instagram because there's so many of these like micro touch points that you can have with your audience that don't exist on other social media platforms. And I'm I'm like my mind is I love puzzles. I love like you know, thinking about things like outside of the box. So when I think about something like this is super niche, but like right now they have these little notes that you can put above your story bubble.

Amanda Kaufman (04:00)

Okay. I do, I do, I know what you're talking about.

Tamany at The Simple Touches (04:00)

I don't know if you know what I'm talking about, but okay.

So if you guys go to I believe you can find it in your DMs. let me just verify that. So if you go to your DM screen, yes, so there's like these little like thought bubbles above the story circles. And you can, it's almost like a status update, right? Like it's there for 24 hours.

But what I've noticed, and this is just an example of one of the small ways you can be creative on Instagram, is almost everyone, well not barely anyone's doing it, first of all. So even if you do it, you're a you're already ahead. But almost nobody is making them colored. And so

Amanda Kaufman (04:40)

Interesting.

Tamany at The Simple Touches (04:41)

because it's one extra button to push. So if you make it colored, like I'm scrolling, mine's orange, white, white, white, white, white, white, yellow, white, white, white. Like it stands out, right?

Amanda Kaufman (04:51)

So why

Tamany at The Simple Touches (04:51)

So that's

just one of the examples of ways that you can be creative on Instagram to to have these like micro touches because the more people see your little bubble with your little face, the more they're gonna start to be like, wait, who's that girl? I always see her. And it's funny too because Patty, our chapter president, you know, I've been a dame for not even a year yet. And every time she sees me, she's like, I see you all over social media.

And it's just because she's now in my orbit, right? Like she has followed me and now she's starting to see all the work I've been doing for the past months and months and months and months.

Amanda Kaufman (05:24)

I

love that. I love that. I I think like one of the things I notice people struggle with when it comes to social media is feeling like the vulnerability of it, actually. So what I mean

Tamany at The Simple Touches (05:35)

Yeah. Yeah.

Amanda Kaufman (05:36)

by that is like the vulnerability of not knowing where the button is or maybe not

Tamany at The Simple Touches (05:40)

Yeah.

Amanda Kaufman (05:41)

having a fully formed exact plan that is guaranteed success. So then we don't start. And like a lot of what I've learned in

Tamany at The Simple Touches (05:47)

Yeah.

Amanda Kaufman (05:50)

social media has come from

Just doing it ugly, you know, doing it messy, and then just seeing what happens and then, you know, tweaking from there. but I noticed like a lot of a lot of established entrepreneurs who are like credible, professional people who are like they want to be taken seriously, are often the ones that push the hardest away from a social media strategy or

Or they hire someone, they pay that person almost nothing, and they

Tamany at The Simple Touches (06:18)

Yeah.

Amanda Kaufman (06:19)

give almost no direction to that person. So then the very little presence that they do have is really ineffective. And so like what would you say to that business owner that maybe is

Tamany at The Simple Touches (06:30)

It's just a

Amanda Kaufman (06:31)

having a little trouble getting over the hump on the professionalism thing? Like what would you recommend?

Tamany at The Simple Touches (06:36)

I

put it.

That is definitely a mindset shift that they're gonna have to figure out and and that doesn't really come unless you either are in it and trying to do it, you know, doing it ugly, or you

are taking a class or you tr you're getting coaching or something, right? Like there's a mindset shift that has to happen. I'll give you a perfect example. I was just came across an account this morning who's going viral. It's like a textile company. And all of their content for the past, you know, years or whatever was just like professional, like pretty, you know, like here are these pretty textiles. And then the video that went viral was their marketing girl and she sat her boss down and just did this

really authentic presentation of like this is why you should take me to France with you because I'm gonna create all this awesome content. And it was just like so vulnerable and cute and it was no fancy editing. It was just her talking to her boss and it popped off because everyone was invested in this story and this cute little girl who's trying to get to France and you know and and it that is what's gonna elevate the professional content. But if you don't have that authentic content

The professional content's not really gonna go anywhere because

Amanda Kaufman (07:44)

Mm-hmm.

Tamany at The Simple Touches (07:44)

it's

When you when people say professional content, usually they mean like the industry standard of what other people in your industry are currently posting and they feel like, I I now have to post that. But in actuality, if you put all this effort into posting what everyone else is posting, you're not gonna stand out at all anyway. So I don't even know if that's worth your time. But having an opinion, having a personality, like we're all so different. And I say that too with like these AI twins and stuff.

coming out like my wrinkles my zits like that's what's gonna make people trust me at this point because I you know people showing up as themselves and not as AI or super filtered or whatever that's what people are craving after you know these different chapters of social media where everything had to be so picture perfect

Amanda Kaufman (08:33)

Yeah, I I I totally see that. And and you're right, in a world where it's so relatively easy to produce fake content or computer generated content that, you know, it it doesn't have the zits and the wrinkles. It doesn't have the personality. I've had a lot of people over the years, you know, I have a modest following and but it's a it's a it's a wonderful following. And we've been

doing this thing for a few years and I remember the very first time that I got onto social media. You know they now call it yapping, which is hilarious

Tamany at The Simple Touches (09:06)

I know.

Amanda Kaufman (09:07)

to me. I'm dying. I'm like, what the hell is yapping? so yapping,

Tamany at The Simple Touches (09:11)

Yeah, I think that's good.

Amanda Kaufman (09:12)

my friends, is basically when you're doing a fa a face to camera rant, basically. So anyway, my very, very first time being on social media was that.

Just speaking to the camera, no

Tamany at The Simple Touches (09:24)

Yep.

Amanda Kaufman (09:25)

makeup, still wearing workout gear, mom in suburbia kind of deal. And I was I was selling high performance coaching, but my conversation wasn't wasn't necessarily coaching content, you know, it was really more updates on what I was building and where I was going and how come and what I was being challenged by and what

you know, was on my mind, so to speak. And that had been that's become the foundation of my content for years. and most of my clients come from online. And it's not because I'm doing a a bunch of handstands and gimmicks, it's more about the consistency and continuing to like share insights and breakthroughs. And sometimes some of my content is honestly like

I think the biggest progression I've had in content in the last year, and I'm curious about your thoughts on this, was when I lot when I let it just be really simple. Like one of my posts right now, it literally says it's it's like, it's awfully hard to buy from you if no one knows you're there. Like it's just super simple, like a really simple statement.

Tamany at The Simple Touches (10:25)

No we

Amanda Kaufman (10:28)

And the people are like, yeah, how true. And then you're getting that engagement.

but I notice I get a lot I get the engagement sometimes from new

Tamany at The Simple Touches (10:36)

Mm-hmm.

Amanda Kaufman (10:36)

people, but most of my engagement comes from the same people over and over, you know. Yeah.

So

Tamany at The Simple Touches (10:43)

Yeah,

go ahead, sorry.

Amanda Kaufman (10:45)

Yeah, I was gonna ask you about like the whole simplicity complexity thing too. Cause sometimes I see people and I know I fell into this trap for the longest time, is I had so much pressure that like every piece of content that I ever produced is like, it's gotta be profound. It's gotta have meaning, you know, and I was like agonizing basically over every sentence. And I

Tamany at The Simple Touches (11:06)

Yeah.

Amanda Kaufman (11:07)

I do see that a lot. I see a lot of like long drama posts that are more about the poster than they are about

people they're talking to, like, yeah, what what do you see works better for people?

Tamany at The Simple Touches (11:17)

It has to be a balance, right? Like the strategy when people say social media strategy, for the longest time I was like, What does that mean, right? Like, you know, I I did it because

I did like certain things that I was taught to do, but I never really like said, this is my social media strategy. but the strategy really is these different like themes or different topics that you post about or it could even be like the type of video or the type of posts that you do, right? And it doesn't all come from the same bucket. So you have to have that really like authentic, let's

post without makeup. Let's just talk about what I'm like really frustrated about today. When my dad passed away, that was a point in my career where I made huge connections with my audience because I once I was okay to post about it, I shared and everyone was like, you know, I I I lost my dad too. And like we we connected over that. So that's a huge part. But if you only post about that stuff

No one's gonna know your your business side. And no one's gonna

Amanda Kaufman (12:20)

Mm.

Tamany at The Simple Touches (12:21)

know the the things that you're trying to push business wise, right? So you have to have the personal stuff, you have to have the business stuff, the like promotional stuff, which by the way, one of the biggest i issues I see with realtors specifically is staying in this promotional bucket. They're too scared to stray to the personal. Okay. So

then there's this.

So there's personal, there's the business, and then I this other one is entertainment, humor, connection, things like that. And so I like to have a good amount of all three. And the reason is is your entertainment is going to reach the most people, which is gonna take the other two buckets with it. Right? So if you don't have

Amanda Kaufman (13:04)

huh. Yeah.

Tamany at The Simple Touches (13:05)

you don't have that reach from the entertaining stuff.

Your other two buckets are gonna stay low reach. Then if you have, you know, more reach from your entertainment, then your personal is gonna nurture the people that found you from the entertainment stuff. So they're gonna

Amanda Kaufman (13:20)

I wonder.

Tamany at The Simple Touches (13:20)

be like, she's hilarious, I'm gonna follow her. And then they're gonna start, sh her dad passed away, you know, she's a mom in suburbia, she's this, like, and so then they're gonna start connecting with you that way. But if you never share anything about yourself, you never nurture them.

Amanda Kaufman (13:33)

Mm-hmm.

Tamany at The Simple Touches (13:34)

And they're not gonna go

from ha ha to buy. There has to be this middle step, right? And then the final

Amanda Kaufman (13:38)

Yeah. Yeah.

Tamany at The Simple Touches (13:41)

piece is that promotional piece that if you just put post promotional, you're not gonna get the reach and you're not gonna get the connection. And so it's just gonna be spammy, billboardy, ew. So there has to be

Amanda Kaufman (13:53)

Yeah, you know that

that that's so good. I something I realized a few years ago is they call it social media. Like the best way to to do social media is to use media to be social. So, you know, these these tet these apps, you know, they allow you to capture video, they allow you to write, they allow you

Tamany at The Simple Touches (14:13)

Need to.

Amanda Kaufman (14:14)

to do those little note things and they give you options for like music you could attach and and and a color you could pick and like

Tamany at The Simple Touches (14:21)

Нет.

Amanda Kaufman (14:22)

All of those different artistic

choices are ultimately using media. and then it's it really is asking this question like how could I be social? Like if I went to a a networking event and I was pitch slapping people, that's what I call it when everybody's like 100% promotion, is it's just like this is just a pitch slap? Like, who wants that? And nobody, because usually when people are being social, they're not in the zone of like making a purchasing decision.

That purchasing decision will like percolate and pop up based on, yeah, maybe something you said in your marketing. More likely there's something going on like in their personal world that you don't even get to see necessarily. So I kind of look at the promotion

Tamany at The Simple Touches (15:03)

Okay.

Amanda Kaufman (15:03)

piece is like you've gotta, you've gotta have a path. There's gotta be a pathway to buy from you and and an awareness that, like, hey, I do this because all things being equal, getting back to the social thing, people buy from their friends. And if

all things aren't equal, they're still going to rely on their friends for advice and recommendations. So you better be out there. Yeah.

Tamany at The Simple Touches (15:25)

That is a great

segue to the the freebie that I'm offering is actually kind of an audit of that value ladder and how your last six pieces of content are they actually connecting to your ladder or not. So definitely

Amanda Kaufman (15:40)

Ooh.

Tamany at The Simple Touches (15:41)

check that out in the show notes because I just made that just for you guys.

Amanda Kaufman (15:46)

my gosh,

Tamany, thank you so much. Y'all y'all definitely give her a follow. She's doing a lot of really interesting content, especially if you've been wanting

Tamany at The Simple Touches (15:54)

Yeah, yeah.

Amanda Kaufman (15:55)

to get started with AI and social media and using Claude and being more efficient with your systems. You definitely want to check her out. Tamany, thank you so much for being on the show.

Tamany at The Simple Touches (16:05)

Thanks for the invite. I know it was like kind of impromptu, but I was like, yes.

Amanda Kaufman (16:09)

Well, and you know, before we go, I

do have a quick

Tamany at The Simple Touches (16:11)

Mm.

Amanda Kaufman (16:12)

message.

Tamany at The Simple Touches (16:24)

We love the stuff.

You're the one to sit down for episode. Don't do it for the show. Let me pick up bringing it from people.

Amanda Kaufman (16:47)

All right. Thank you so much for being here again, Tamany. And we'll make sure that all of her details are in the show notes. Don't forget to share this episode with a friend that maybe you'd love to see them be more social on social media and have more courage with their Instagram, for example. And we'll be back with another episode very soon. Until then, make sure you do what matters.